Project Overview & Description

Le Nuage is a high-end clothing brand dedicated to revolutionizing the fashion industry with its sustainable and eco-conscious approach. Committed to slowing down climate change, the brand goes beyond style, addressing the fashion industry's environmental impact, which accounts for 10% of humanity's carbon emissions and significant water resource depletion.

Through a blend of luxury fashion and environmental responsibility, "Le Nuage" offers a unique and memorable experience for fashion enthusiasts while promoting a greener, more sustainable future.

  • Problem and Solution

  • Research

  • Ideation & Sketching

  • Wireframing

  • UI Design & Prototype

  • Feedback and & Testing

Design Process

Seeking for a more effective and user friendly design, I completed the five stages of the design process. I began by investigating the problem and generating a solution in order to create an immersive site that my peers can give feedback on. After user testing, I made several changes that made Le Nuage a fluid website in which anyone can navigate through and shop on.

Typography

For Le Nuage’s wordmark I used the font Bethany Elingston Italic. The main objective is to keep the brand and site legible and accessible with a minimalistic look, and let our quality products take the spotlight.

The Bethany Elingston font is a clean, elegant, and bold font that communicates a sense of professionalism and sophistication. This aligns with the high-end nature of Le Nuage, reinforcing the idea that attention to detail and quality matters.

For the body text, the font Inter Regular. This san-serif font is associated with minimalism and cleanliness. In the context of Le Nuage’s website, especially one promoting a high-end, sustainable clothing brand, a clean and uncluttered design reinforces the brand's commitment to simplicity and environmental consciousness

Color Palette

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Green was first in mind when thinking of a sustainable brand, symbolizing nature, growth, and eco-friendliness.

The color reinforces the brand's commitment to environmental responsibility and aligns with the broader narrative of sustainable practices in the fashion industry.

Midnight blue is a deep, natural, and sophisticated color associated with luxury and high-end fashion. It’s richness adds an element of elegance to the brand, conveying a sense of premium quality. It is one of the three colors of the winter collection, “Oceano”.

Red is a bold and attention-grabbing color associated with passion, energy, and earth. It evokes emotions and it is one of the three colors of our winter collection, “Tierra”. The color may also suggest passion for sustainability, and a brand that stands out with a strong and engaging presence.

Baby blue is often associated with the sky and water, evoking a sense of openness, tranquility, and a connection to nature. This aligns well with sustainability, suggesting a commitment to environmental responsibility and clean practices. It is 1/3 of our colors in our winter collection, “Cielo”

UX/UI Mockup

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